The next step is scouting out a prime location for your booth. When considering where to book your booth space, it will be best to pick your business category so customers interested in your service will have a simple time finding you. One of the best resources the expo provides is a detailed map of the Anaheim Convention Center and how exhibitors at this show will be organized. Interested exhibitors should familiarize themselves with the show’s floorplan, understand their business’ needs on the show floor, and thoroughly prepare their expo teams for the exhibiting experience. Between swag bags and raffles, displays that integrate video elements or eye-catching lighting, or even double-deck booth complexes, exhibitors have an exciting array of ways to market themselves on the trade show floor, as compared to more traditional advertising spaces.Įxhibiting at Natural Products Expo West: 3 Tips for SuccessĪt a major trade show such as Natural Products Expo West, it’s critical to configure your booth to capture attention quickly, and showcase your products and services in the best light possible. Capturing an audience’s attention in a large, exciting environment such as a packed convention center means that exhibitors can truly pull out all the stops when it comes to their marketing techniques. Unlike the Internet, where algorithms and search trends help determine what audiences are exposed to, trade shows showcase hundreds or thousands of businesses all at once. Trade show marketing is incredibly unique. When you follow-up with meaningful leads you generate on the trade show floor, you could turn a one-time interaction into an ongoing partnership that both sides can benefit greatly from. Trade shows are a great way to meet other leaders within your industry, make contact with clients both new and old, and put your strongest work on display for an enthusiastic audience of potential customers. In any business, networking is essential-the more genuine connections one can build within their market, the more they open their business up to unexpected opportunities for growth and success. Exhibitors can especially benefit from experiencing the wide variety of products and services on display at expos such as this one the creativity that abounds in trade show displays can kickstart your creativity, inspiring you to develop new ideas for your own business’ branding, messaging, or products. Trade shows are all about displaying the latest and greatest advancements and trends in any industry, and Natural Products West is no exception to this rule. If you’re in the natural products industry but on the fence about exhibiting, consider some of the incredible benefits that trade show exhibitors can experience: In 2018 alone, the expo saw over 85,000 attendees and hosted over 3,000 companies as exhibitors. Natural Products Expo West is one of the biggest expos of its kind in North America.

Whether you want to book a spot for the upcoming show or in the future, Cardinal has everything you need to know about planning your expo experience in Anaheim, California. The annual Natural Products Expo West is the biggest expo of its kind on the West Coast, and exhibitors are eager to book their spot for this show.

Expo west floor plan